Yes, I meant to say  ’FALLETH’, not fall. ~CCW

It’s a stupid mistake, really. No, not my word choice (though you may have your opinions about that, too.) My mistake in 2011 was to give consulting advice that works but not write and work by my own advice.

Blog. Blog. Blog. Or else,

I tell people ALL THE TIME: blog, blog, blog. You cannot have static content and expect to have decent search engine ratings. Search engines need to know who you are, what you are about, and most importantly, be able to ‘answer’ a few essential questions about you and the services you offer: are you active, interesting, fluid, current? I give a free consultation about this and clients tell me it makes a huge difference in their visibility and, if all the other complexity of factors fall into place, their rankings improve as well.

A year ago, for certain keywords like “copywriter in Austin”, “copywriter Austin TX”, “freelance copywriter Austin TX”, I had a first page ranking. In some cases I was top 4. It wasn’t rocket science or a paid campaign. It was plain old, back to the basics, SEO literate writing, blogging, and attention to content.

Rankings brought clients, clients meant I got busy, busy meant I got too distracted to blog…and now I have  FALLETH. Fallen. Page 2, or worse, is unacceptable. Page 2, without heeding my own advice, is  unavoidable.