Hungry man, reach for the book: it is a weapon. ~Bertolt Brecht
The SEO keyword grab is on and the main course right now: ‘The Hunger Games‘, what else!? Whatever you write about, whatever your platform, whatever you want people to read right now, put ‘The Hunger Games’ in there somewhere and your chances of getting some clicks increase exponentially.
Case(s) in point:
Forbes, Five Economic Lessons Of The Hunger Games
Fitness Magazine, Eat for Survival in ‘The Hunger Games’
Visit North Carolina, 12 places to experience ‘The Hunger Games’
Politico, Mitt Romney: I liked ‘The Hunger Games’
Note: this is more of a headline grab by Romney, Politico is just reporting on it
The Washington Times, “Welcome to Obamaville” is Rick Santorum’s “Hunger Games”
She Knows: Home and Garden, Gothic, dramatic, District 12 decor
It’s called smart marketing– organic SEO and understanding trends to promote a product or brand. Not a bad idea really. And in my own small way, I just did it, too.