“You can have everything in life you want, if you will just help other people get what they want” ~Zig Ziglar
Those three words.
What you want to hear from a client are three gratifying words: I love it!
Good Job ~ Well Done ~ Way to Go ~ WoHoo ~ Kudos ~ I love it!
When I have a new client we talk preliminaries over email, I give them a worksheet to generate discussion, then we have a free 30-minute Skype consult. After we hang up I go to work – with pen and paper in hand – and I usually come up with 3-4 concepts to present to my clients.
I want them to see the different angles I could take and let them know that I can change to fit their needs and voice. I am a creative copywriter after all! Three options let them know that they can choose something that fits their project. (Note: Four is sometimes too many since they are so dang good! HaHa!).
I usually have one that I am drawn to – one that came out all in one sitting. Clients don’t always pick that one. It’s fun when they do.
These concepts are often part of the landing page of a website or introductory materials of a marketing project and the rest of the content is based on this foundation. The client has to like it and find a connection with it. The need to LOVE IT!
So recently I had a client who
- assigned me a long-term project
- thinks way outside the box and needed me to clarify her thoughts
- is brilliant at what she does
- has chosen a field that is brilliant
- also happens to be a close family member
Did I want to impress and wow her?
Yes I did.
Did I feel apprehension when I sent my three ideas to the same person who used to French braid my hair for me, fight over clothes with me, and taught me how to put on make-up?
Yes I did.
So you can imagine my thrill, delight, and relief when she wrote back mere MOMENTS later and said, “Concept #1: I love it!”
Some people are less decisive – - and that’s ok. As a professional copywriter, it sure is nice to hear someone say those three words. When I can bring the same quality services to my family that I bring to my professional clients it brings me great satisfaction and joy.