Two car companies, one mistake.
Trust your customers. Respect them. Change perceptions wherever you can (especially if you have corrected a mistake and can back up your claims). Never pretend that they don’t know their own minds.
Danger, Will Rogers.
Cashing checks is nice and I do have to do that to stay in business. To lose my love is to lose what drives me here in the first place. I choose love~
I’ll take it.
Build a brand. Honor what you’re all about. And when you make a mistake,
a. have enough trust built up that your customers can handle mistakes from time to time
b. make it right as soon as you can
What works.
Do tag lines, slogans, jingles, and catch phrases work?
As a business owner, if you invest in a talented writer to produce a concept for you, is it worth it?
I want my clean as real as Ivory.
Reality News.
“My screen is not letting me populate it.” ~Lanette I love to write press releases. I really do. When a client hires me to spread the word about an important event or distribute essential information I find that I thrive on the challenge of putting together a succinct, engaging, properly formatted press release. After I [...]
Plagiarism…not so fast.
Plagiarism is an obvious taboo but with today’s print, web, radio, tv, billboard, smart phone, and skywriting messages bombarding us constantly an idea can slip into our conscious thought and masquerade as one of our own.
Rice and Ham.
One day I decided to add MORE WATER than the instructions called for. Put the top on and leave it on (unless I had to add more water). Keep the heat medium and turn it off way before the instructions said and just leave the rice to sit and absorb liquid and cook in it’s own heat for the last 5 minutes. After I figured this out, viola! Perfect rice every time. I tossed the instructions in the trash.
New or improved.
There is nothing new under the sun. ~ King Solomon The secret. No idea is truly new. As the wise king said, everything has been done before somewhere in time. Our responsibility now is to re-discover a resounding message, attach current meaning, and distribute effectively for today’s globalized audience. It isn’t new information, but it [...]
Drug of choice.
I do know that advertising does, [work]. What is the problem your customer has and how can you solve it? I dare you to do it in 20 seconds or less and then spend 4o seconds on all the crappy parts of your product. Say it that targeted and that effectively and you, too can work for drug-companies…or make a true impact for any other client.
If it’s not one thing.
How many sides are there to the product you are crafting, selling, or highlighting in your writing? Is there a hidden side? Will the customers come to the site or open the brochure or download the one-sheet hoping to find one thing and discover another?