Pride cometh before the falleth.
Yes, I meant to say ’FALLETH’, not fall. ~CCW It’s a stupid mistake, really. No, not my word choice (though you may have your opinions about that, too.) My mistake in 2011 was to give consulting advice that works but not write and work by my own advice. I tell people ALL THE TIME: blog, [...]
Move over bacon…
Some of these are jingles…some of them are slogans…and some of them are just good lines written by great writers delivered by just the right actor! ~Happy New Year!
To the cloud.
My testimonial is the aftershock of their good campaign. They can handle my disappointment because for every me there are hundreds of thousands of would-be customers still imagining that life will be better with one of their devices.
Eat my wood.
Did the Harvard guys believe in the product? Who knows? Does everyone who posts a comment, good or bad, on a website, blog, community forum or social media platform mean what they say (or were they hired for their opinion?)
But is a bad word.
When I changed the “but”s to “and”s and the “try”s to “will”s, my writing took on a new tone of certainty. The experience before AND after the but may be important and if they send different messages it warrants another look.
Beware the testimonial.
Everyone knows that you would never, ever pick any testimonial that isn’t completely flattering to you. That doesn’t make testimonials invalid – hey, I’m the writer – it makes my job easier to read and incorporate your testimonials into the copy I write for you. People DO want to see themselves in your testimonials, “I want that result. Therefore, I will hire you to help me achieve it.”
‘I love it!’
So recently I had a client who
* assigned me a long-term project
* thinks way outside the box and needed me to clarify her thoughts
* is brilliant at what she does
* has chosen a field that is brilliant
* also happens to be a close family member
Did I want to impress and wow her?
Cream puffs.
We changed his copy quickly to bring him back down to a local level. It had nothing to do with his skill or self-esteem, he simply saw that he ‘is what he is’, no more, no less.
Two car companies, one mistake.
Trust your customers. Respect them. Change perceptions wherever you can (especially if you have corrected a mistake and can back up your claims). Never pretend that they don’t know their own minds.
Danger, Will Rogers.
Cashing checks is nice and I do have to do that to stay in business. To lose my love is to lose what drives me here in the first place. I choose love~