New or improved.
There is nothing new under the sun. ~ King Solomon The secret. No idea is truly new. As the wise king said, everything has been done before somewhere in time. Our responsibility now is to re-discover a resounding message, attach current meaning, and distribute effectively for today’s globalized audience. It isn’t new information, but it [...]
Drug of choice.
I do know that advertising does, [work]. What is the problem your customer has and how can you solve it? I dare you to do it in 20 seconds or less and then spend 4o seconds on all the crappy parts of your product. Say it that targeted and that effectively and you, too can work for drug-companies…or make a true impact for any other client.
If it’s not one thing.
How many sides are there to the product you are crafting, selling, or highlighting in your writing? Is there a hidden side? Will the customers come to the site or open the brochure or download the one-sheet hoping to find one thing and discover another?