The truth will set you free.
I took an OK product and made it sound great! And that is what good advertising has done for ages. But did I do my client or her “customer” a service or an injustice? The copy can only take you so far, the product has to deliver for true innovation in communication.
Blow out sale.
I am a mother of three children. When I hear the words : “Blow-out”, my first thought doesn’t stay on your huge clearance sale. What I think of is a diaper that has failed and leaked the nasty contenets all over the clothes, the car seat, and perhaps the bystanders nearby.