Trifecta.
Dunkin Donuts produced a clever ad with targeted, minimal copy and great imagery; the story planted the idea in my mind that what I really want, is Dunkin Donuts coffee.
Producing fruits.
I just wanted a picture of fruit. Rows and rows of fruit – and vegetables. So I searched AP for fruit and I got: a MinuteMaid carton of lime juice, Afghan road vendors selling bananas on the streets of Kabul (hey! I’ve been there), homemade cranberry sauce ~ just in time for Thanksgiving, a mommy and baby monkey – the baby monkey’s name was chosen by his dad who ate the most fruit in front of the name: Charles, and a picture of Sony Corp. Chief Executive Howard Stringer. Go figure.
Words are forever.
I was, by the way, recently unfriended by an old colleague who I went to seek a reference from. I think we exchanged subtly political barbs awhile back. I thought he could handle it since he has so much smarter than me but alas, I guess not. A moment of silence for my second (known) unfriending. The first was a mistake, of course which I quickly corrected for her.